2 DAYS TRAINING
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Introduction:
This 2-day course is designed specifically for professionals in the pharmacy production industry, focusing on mastering sales and marketing strategies tailored to the pharmaceutical sector. The
course will empower participants with the knowledge and skills needed to navigate the complexities of the pharmaceutical market, understand customer needs, and effectively promote and sell pharmaceutical products.
Participants will engage in paradigm-shifting activities that challenge traditional approaches, encouraging innovative thinking and a customer-centric mindset. This course is ideal for sales and marketing professionals seeking to elevate their impact within their organizations.
Learning Objectives:
- Understand the Pharmaceutical Market: Gain deep insights into the dynamics of the pharmacy production industry, including market trends, regulatory requirements, and
customer behavior. - Enhance Marketing Strategies: Develop and implement effective marketing strategies that resonate with healthcare providers, pharmacies, and other key stakeholders.
- Master Sales Techniques: Learn advanced sales techniques specific to pharmaceutical products, including consultative selling, handling objections, and closing deals.
- Leverage Digital Marketing: Explore the role of digital marketing and social media in promoting pharmaceutical products, including ethical considerations.
- Foster Customer Relationships: Build and maintain strong, long-term relationships with customers, focusing on trust, value, and compliance
HRDC Certificate Of Attendance:
Yes
Target Audience:
- Sales and Marketing professionals in the pharmacy production industry.
- Product Managers and Brand Managers focused on pharmaceutical products.
- Business Development Managers and Executives in the pharmaceutical sector.
- Marketing Communication professionals working with pharmaceutical brands.
- Healthcare professionals involved in the promotion and sales of pharmaceutical products.
Methodology:
- Interactive Workshops: Hands-on activities that encourage participants to apply concepts to real-world scenarios in the pharmacy production industry.
- Case Studies: Analysis of successful and unsuccessful sales and marketing strategies within the pharmaceutical sector.
- Role-Playing Exercises: Simulated sales and marketing situations to practice and refine skills in a safe environment.
- Group Discussions: Collaborative sessions to share experiences, insights, and best practices among participants.
- Expert Lectures: Presentations by industry experts on the latest trends, challenges, and opportunities in pharmaceutical sales and marketing.