2 DAYS TRAINING
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Introduction:
This 2-day course aims to provide participants with a comprehensive understanding of the sales
and marketing strategies in the FMCG industry. The course will cover the fundamentals of FMCG
sales and marketing, consumer behavior, digital marketing, and emerging trends. Through
interactive sessions, practical exercises, and group discussions, participants will gain the skills and
knowledge needed to excel in the dynamic FMCG sector
Learning Objectives:
To understand the FMCG industry landscape and sales fundamentals.
To learn effective sales techniques and negotiation skills.
To explore marketing strategies and consumer insights.
To integrate sales and marketing efforts for better performance.
To stay updated on emerging trends and challenges in FMCG.
HRDC Certificate Of Attendance:
Yes
Target Audience:
- Sales and marketing professionals in the FMCG industry
- Managers and team leaders
- Business development executives
- Anyone interested in gaining knowledge about FMCG sales and marketing
Methodology:
- Interactive lectures
- Group activities and discussions
- Case studies and real-life examples
- Practical exercises and role-plays
- Q&A sessions